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Investing In A Commercial Draft Beer System

By Jeannie Chapman


Those engaged in the competitive business of running a bar know that increasing profits is what i's all about. Installing one of the commercial draft beer systems available now can greatly increase your bottom line, There are many decisions to make before you start, like what kinds of brews you will be serving and what size system will best fit your establishment. When you feel ready to proceed, you will need to consider the price of being able to serve the best draft in town.

Market research has shown that draft beer is a big draw and also that serving them perfectly chilled causes people to drink more. Properly handled drafts show more profit than the sale of bottled beers, especially if the equipment keeps the brew cold and foaming to a minimum. Too much foam can decrease profits by as much as a third.

This is why a special system is needed for true customer satisfaction and optimum profits. The temperature of your keg brew should be delivered at 29 degrees, or 'too cold to hold'. At this temperature, foaming is kept to a minimum if the equipment is clean and operating properly. A reputable company will train your staff on operation, maintenance, and cleaning, since dirty tubes and faucets will contain yeasts and sugars that cause foaming and taint the pure taste of good beers.

The equipment must be tailored to the kind of brew you'll be serving. For instance, serving Guinness takes different equipment than serving Budweiser. You'll also need advice on how big a set-up you need. If your traffic is slow, a smaller unit will suffice, but it's easy to find a system for busy, crowded bars as well.

There are fun aspects to the search. Taps can fit your decor. The system should enhance the atmosphere you've worked hard to create, and there are beautiful details to what will be a focal point of your bar. This part of virtual shopping is both fun and interesting. For example, American system parts won't fit on European equipment because of thread size and other factors.

Of course, the price must be right. Initial outlay can vary widely depending on which system you choose. However, the initial cost should not be the only thing you weigh. A top of the line system can cost more at first but may pay for itself quickly be being energy efficient, delivering perfect brews to your customers, being easy to clean and maintain, and requiring relatively few repairs.

It's also important to know the track record of any company you plan to deal with, its installation and training expertise, and its follow-up customer service. There must be a service center close to your place, since trouble can close you down if it's not fixed immediately. Proper training for you and your staff will show everyone how to operate, maintain, and clean the equipment for longer service.

Choosing among the commercial draft beer systems that abound in the industry takes some time and attention. Learn as much as you can about the subject, and check out your options to help you make a choice that will increase your profits and grow your reputation.




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