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How Your Subconscious Mind Rules Your Behavior

By Maria Fox


While behavioral and applied psychology has proved beyond a shadow of a doubt that environment and surroundings can effect behavior, there is a new book which proves behavior can be based on the subconscious. Subliminal: how your subconscious mind rules your behavior, written by Leonard Mlodinow, a theoretical physicist, is the first book to examine this new discovery in the field of psychology.

Known as a self-help author, theoretical physicist and recognized for groundbreaking discoveries, Mlodinow has a passion for making science and scientific fast interesting and available to society at large. In addition to being a student at University of California Berkeley, the author was also on the faculty at the California Institute of Technology. Leonard has released five books which have been on the New York best sellers list, two of which were co-authored with Deepak Chopra and Stephen Hawking.

In addition to these major publications, Leonard has also contributed to a number of journals, newspapers and periodicals. Whereas, the author has appeared on media programs such as Morning Joe, ABC's Nightline and Through the Wormhole to name a few. In addition, to writing self-help books, Mlodinow has also written for television which included scripts for Star Trek: The Next Generation an MacGyver.

Leonard was born to holocaust survivors, a father who spent time in a concentration camp and a mother who was housed in a labor camp. General Patton liberated Mlodinow's father in 1945, though it is unclear as to how Leonard's mother was liberated from the labor camp. While the two never knew one another during the holocaust, the couple met in Brooklyn, New York in 1948, fell in love and were married the same year.

Leonard initially attended Brandeis University in Waltham, Massachusetts. Although, Mlodinow dropped out in 1972 to travel to Israel on a work kibbutz. During that time, Leonard fell in love with physics after reading several books by Richard Feyman. At the time, the books were the only English books housed at the kibbutz library.

Later, Leonard returned to Brandeis adding physics to what was already a double major in math and chemistry. Finally graduating in 1976, Mlodinow went on to acquire a Ph. D in theoretical physics from the University of California Berkeley. The doctoral thesis which Leonard presented included work with Nikos Papanicolaou on developing a new method for solving problems in infinite dimensions, then calculated corrections as the two also proved that humans only live in a three dimensional world.

Upon graduating from Berkeley, Mlodinow acquired a faculty position at Caltech, becoming a Bantrell Fellow in theoretical physics. It is most likely that fellowship which resulted in Leonard's traveling to Germany, where the young author and physicist attended the Max-Planck-Institute for Physics and Astrophysics. While at the institute, Mlodinow received a second fellowship, becoming an Alexander von Humboldt Fellow before returning home to America in 2005.

In 2005, the author and physicist came full circle and returned to the California Institute of Technology faculty as a teacher. Mlodinow continued to write books while teaching physics until 2013, then once again left the university to write on a full time basis. Since that time, and the release of Subliminal, Leonard has gone on to write The Upright Thinkers: the human journey from living in trees to understanding the universe in 2015 and Elastic: flexible thinking in a time of change in 2018.




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