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How Business Cards Printing Makes For Effective Marketing Tools

By May Anne Sawyer


You meet some possible business contacts in a gathering, engage in some casual chat, and are about to go your separate ways when you catch yourself breaking tradition: you realise you don't have any contact card with you, and so you write your contact information at a blank sheet of paper.

Extending Your Brand Through Business Cards Printing

This is perhaps the gravest sin to professional conduct you can ever commit. Business cards are your and your business' window to potential partners, clients, and just about anybody who may prove helpful to your business sooner or later, one way or another. Leaving them behind--or worse, not having any--cuts off possibly productive partnerships.

In many ways, your business card is also an extension of your brand. This emphasises the need to come up with cards which speak strongly and accurately about it.

Business Cards Printing And Design

This is where the design for your business card comes into the picture. Business card printing in Singapore is a thriving field, and there are lots of companies who offer these services. The challenge lies in how well you can convey your brand visually, and on a small piece of paper to boot.

Printing firms can readily assist you in your design. Still, you may create with your own and have them printed. In planning a design for your card, always think of the elements of colour, layout, and content, probably the three most significant of all.

You are recommended to use the company colour to your card. Since you are only working with a very tiny surface area in which to input your text, stick with the barest essentials: your full name, company name, position, contact numbers, email address, and business address. Put all these together in such a way that the text stands out from the whole design and not overwhelmed by accessory elements. Back-to-back printing is also a great idea for those who need to have more space in which to put their text.




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