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Tips For Applying Clown Makeup

By Judy Sullivan


Each and every entertainment character begins with a signature look. The choice of clothing is a huge part of the process but the part that is most identifiable is usually the face. There are plenty of books, websites and tutorial videos online that give instruction on creating a certain style, but the basics of clown makeup application are the same throughout the different techniques.

Always start by pulling the hair away from the face and securing it with some styling gel and a headband. This step not only keeps any loose strands from getting in the way and helps to keep it tucked up beneath the wig or skullcap when that piece is applied. Once that is done, thoroughly cleanse and dry the entire face and neck so that the cosmetics will properly adhere to the skin.

The first step is applying a layer of a product known as clown white all over the face and neck, leaving no skin uncovered. The key to a smooth appearance is not putting it on too thin, because flesh will show through, or too thick, which will cause the cosmetics to gum up and flake off. It should be just enough to cover completely without becoming a heavy mask.

After the entire face has been given a base of white or flesh tone, start adding the other hues beginning with the lightest and ending with the darkest. These can be used to subtly build texture and shadows, such as under the cheeks or around the eyes. Use cosmetic quality brushes, sponges cotton swabs or even one's own fingertips to spread and blend the colors until the desired look is achieved.

Afterwards, gently pat all covered areas with a puff or sock loaded with talcum, baby or finishing powder, just make sure it contains no cornstarch because that ingredient may yellow the cosmetics. Softly brush away the excess and follow with a misting of water and dab it carefully to dry. The purpose of this is to set the base and prevent smears and running.

Working from the top of the head down to the neck to avoid smearing, begin creating the character's signature look. Apply the new colors directly over the base coat using sponges, swabs, fingers, pencils or whatever utensils are most comfortable to the individual. One trick of the trade is to leave the upper lip area the base color so that the space between the nose and painted mouth is clearly defined.

Again, apply a light dusting of power and spray with the mist to set the colors. Use eye and lip pencils to outline shapes, add fine details or make accents to the features. The final step is the application of any desired accessories such as a nose, eyelashes, sequins or glitter, some of which may require using a liquid latex in order to get a good adherence.

A good deal of practice and some trial and error is usually required before one finally finds their ultimate look. Each person will develop their own technique for applying the clown makeup for their individual character. The combination of a unique face and a stylized costume is the best way to create a persona that is easy to recognize and remember.




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