Sometimes the task of setting up a new corporate social responsibility program can seem quite difficult. However, it can also be great if one can break down the process into some steps based on general best practices and what other companies have done and succeeded.
If you can separate the many tasks and goals into three stages, this can be a very good way to break down the momentous work of corporate social responsibility into things more easily manageable.
Step 1: Conceive and Initiate
Whatever it is, a corporate social responsibility program can never be one that is one size fits all. When creating the program, what is important is to keep the Three Pillars of Sustainability in the front position; the People, Planet, and also Profit. What is done is to develop opportunities and many ways for the employees and others involved to connect with the program. Involve other means and opportunities at a wide scope and these are through volunteer days, traditional giving, recycling events, and even peer to peer fundraising, or assistance during disasters.
Include "cause marketing" into the program, and this will take it even a step further. Have opportunities to start commitments within the supply chain and also production process, and this can be through including the company's products in the program. How to engage company employees and others in management to make a socially responsible and environmentally considerate investment are those to be considered, to make it sensible for the company.
Step 2: Commit and Implement
After the idea and all details in the CSR program are determined, it is for you to make it believable in terms of the triple bottom line results for the company. This will need to be done through assessment and the measurement of the program's impact. You need to create a link for your social responsibility program to connect with the company's final business result.
You need to assess how your cause driven program has affected company sales, effect on customer satisfaction, effect on employee and brand loyalty, and also market access. You need proving that the program has impacted the company reputation and also company profitability. You need to follow, measure, and also communicate on this effect of the program on the social, environmental, as well as all economic factors.
Step 3: Communicate and Inspire
For a program to attain success, this program will need endorsement as well as acceptance by the top management. This corporate social responsibility program is not different from the others. The effect and success of the program have to be communicated to the top management in the organization, and this is crucial. There is the need to communicate regularly about the progress of the program and including accomplishments, and also express the program's effect on the company's triple bottom line.
Encourage and inspire employees to get involved and all of them participating, and this should be done to convince management to have employees and other stakeholders to make the cause program their priority. Build program recognition, build loyalty as well as momentum, and these are done when the program outcomes and effects are tracked and shared with all the employees, all customers, the community members, and all program beneficiaries. Inspiration as well as participation are the things that will make the program succeed.
If you can separate the many tasks and goals into three stages, this can be a very good way to break down the momentous work of corporate social responsibility into things more easily manageable.
Step 1: Conceive and Initiate
Whatever it is, a corporate social responsibility program can never be one that is one size fits all. When creating the program, what is important is to keep the Three Pillars of Sustainability in the front position; the People, Planet, and also Profit. What is done is to develop opportunities and many ways for the employees and others involved to connect with the program. Involve other means and opportunities at a wide scope and these are through volunteer days, traditional giving, recycling events, and even peer to peer fundraising, or assistance during disasters.
Include "cause marketing" into the program, and this will take it even a step further. Have opportunities to start commitments within the supply chain and also production process, and this can be through including the company's products in the program. How to engage company employees and others in management to make a socially responsible and environmentally considerate investment are those to be considered, to make it sensible for the company.
Step 2: Commit and Implement
After the idea and all details in the CSR program are determined, it is for you to make it believable in terms of the triple bottom line results for the company. This will need to be done through assessment and the measurement of the program's impact. You need to create a link for your social responsibility program to connect with the company's final business result.
You need to assess how your cause driven program has affected company sales, effect on customer satisfaction, effect on employee and brand loyalty, and also market access. You need proving that the program has impacted the company reputation and also company profitability. You need to follow, measure, and also communicate on this effect of the program on the social, environmental, as well as all economic factors.
Step 3: Communicate and Inspire
For a program to attain success, this program will need endorsement as well as acceptance by the top management. This corporate social responsibility program is not different from the others. The effect and success of the program have to be communicated to the top management in the organization, and this is crucial. There is the need to communicate regularly about the progress of the program and including accomplishments, and also express the program's effect on the company's triple bottom line.
Encourage and inspire employees to get involved and all of them participating, and this should be done to convince management to have employees and other stakeholders to make the cause program their priority. Build program recognition, build loyalty as well as momentum, and these are done when the program outcomes and effects are tracked and shared with all the employees, all customers, the community members, and all program beneficiaries. Inspiration as well as participation are the things that will make the program succeed.
About the Author:
Sebastian Troup enjoys writing about philantrophic solutions for businesses and non profit organizations. For additional info about the importance of corporate social responsibility, or to find help setting up a corporate charity giving program, please go to the Truist.com website now.
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