The reputation which the Millennial generation has is that they are people who give back to their communities not only by means of shelling out money but also by getting involved and "roughing it up". It is no surprise then why they work not just for the money. Aiming to make a difference, generation Y perseveres to get involved in meaningful work. This is realized by seeking out and getting involved in corporate workplace giving programs.
Generation Y includes almost 80 million Millennials who are the next generation of employees. They will represent roughly 50% of the workforce by the end of the next decade. So, how can you attract these workers and turn them into productive, happy employees who could also be impactful corporate philanthropists?
How to effectively create ties with a generation that is socially aware, you need to make your corporate giving programs into:
One with Innovation: The term "hipster" appears fit that it was born with the Millennials. This generation truly is hip and a big fan of any trend. Corporate giving programs which may be tried and tested but old is surely outdated and boring for them. This calls for the need to look further for innovative, original and new concepts for your company's goals and strategies to materialize differently. Interest can be generated for that kind of workplace giving campaign by thinking out of the box.
Technology-utilizing: One sure thing is that majority of the Millennials grew up with computer at home which makes them connected to and with high expectations in terms of technology. Navigating through the workplace giving technology should be easy and quick.
An Offer of Range: Note that Millennials equate high value to "choices." Be sure you can offer a wide range in terms of the charitable choices which also include causes that are highly relevant for them to champion. It is sure that this generation relates to having options.
Communication-Centered: For Millennials it is important that they have access to a number of information and are able to share it. Therefore come up with workplace giving programs enabling workers to connect, suggest and impart what they can. Keep their network updated and enable them to share goals and achievements with colleagues.
Stress Volunteerism: Millennials need to know they are making a difference. Research shows they would rather be involved in face-to-face volunteer opportunities than simply donating money to a good cause. They want to be leaders and make their mark on the world, so provide lots of volunteer opportunities for them to shine.
It is by understanding the way Millennials think and work that a workplace giving program may be effectively customized in order to attend to any generational gap in existence and instead make way for solutions for such group to work on being future corporate philanthropists.
Generation Y includes almost 80 million Millennials who are the next generation of employees. They will represent roughly 50% of the workforce by the end of the next decade. So, how can you attract these workers and turn them into productive, happy employees who could also be impactful corporate philanthropists?
How to effectively create ties with a generation that is socially aware, you need to make your corporate giving programs into:
One with Innovation: The term "hipster" appears fit that it was born with the Millennials. This generation truly is hip and a big fan of any trend. Corporate giving programs which may be tried and tested but old is surely outdated and boring for them. This calls for the need to look further for innovative, original and new concepts for your company's goals and strategies to materialize differently. Interest can be generated for that kind of workplace giving campaign by thinking out of the box.
Technology-utilizing: One sure thing is that majority of the Millennials grew up with computer at home which makes them connected to and with high expectations in terms of technology. Navigating through the workplace giving technology should be easy and quick.
An Offer of Range: Note that Millennials equate high value to "choices." Be sure you can offer a wide range in terms of the charitable choices which also include causes that are highly relevant for them to champion. It is sure that this generation relates to having options.
Communication-Centered: For Millennials it is important that they have access to a number of information and are able to share it. Therefore come up with workplace giving programs enabling workers to connect, suggest and impart what they can. Keep their network updated and enable them to share goals and achievements with colleagues.
Stress Volunteerism: Millennials need to know they are making a difference. Research shows they would rather be involved in face-to-face volunteer opportunities than simply donating money to a good cause. They want to be leaders and make their mark on the world, so provide lots of volunteer opportunities for them to shine.
It is by understanding the way Millennials think and work that a workplace giving program may be effectively customized in order to attend to any generational gap in existence and instead make way for solutions for such group to work on being future corporate philanthropists.
About the Author:
Sebastian Troup likes writing about corporate social responsibilities. For additional information about philanthropic solutions for businesses and non profit organizations, or to find competitive advantage of corporate philantrophy, please visit the Truist.com website today.
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