It's always a good idea to have an idea of how the mind works so you can adjust your sales copy accordingly to appeal to certain mind sectors. Let's just start with some basic information so you get a good idea of how the mind works.The brain does two major things - stores information in your memory and processes information that allows you to use/apply your knowledge to make decisions and solve problems. Next we'll look at what side of the brain does what.
What exactly goes on in this stream of awareness? From moment to moment you receive vast amounts of information from the outside world through your senses. Your awareness jumps from point to point in your external experience, sorting for what is important to you as your minds engages in the process of interpreting and evaluating the incoming data. External information is filtered through beliefs, attitudes and memories and associations are activated. Emotions arise and generate responses; speech, actions and behavior.On the screen of your mind you flash images, snapshots and run movies. You hear sounds and voices and often narrate the film with your own voice. The pictures and sounds of your mind occur all in sequence, one after the other, which results in an ever changing flux of experience which changes from moment to moment.
It is a well-known fact that if we ask twenty persons to describe an incident that just happened, we'll get twenty different versions of the same incidence. The reason for that is that our reality is highly skewed by our internal bank of references.
That personal bank of references is composed of an amalgamate of all the experiences that we've had in the past. It's a composite of the deductions that we unconsciously reached following every new experience that we've had.Some of these deductions may be quite accurate while others might be so fanciful as to make the angels cry. Yet, it is from that bank of reference and all those past conclusions that we view our world and everything in it.
We've all heard about limited attention span, and in marketing that sometimes seems to be the norm for customers. What this means is that only part of your memory can be activated at any one time and it will be a single area located in the most easily activated part of the memory. This will also be the most familiar one, the one used most often. The more often it is used it becomes even more familiar. Think repetitive marketing campaign, top of the mind awareness, copy crafted to appeal to certain senses that becomes familiar to your customer over time. People need to be told about a product or service at least SEVEN times before they buy it/try it. Think repeat customers here.
Throughout our lives we have fought with our emotions and struggled to change habits and behaviours with little or no success. We have been attempting to change the symptom of some cause without getting to the source. Trying to change with willpower alone is like trying to weed a garden without getting at the roots and wondering why the weeds keep growing back. We wonder why change is so difficult, but it's not that change is difficult, it's that we've been going about it the wrong way. Trying to shovel the snow of your driveway with a rake isn't going to work very well, so why not trying something else? To change emotions and behaviours we need to step behind the scenes and peek into our internal experience to see what is going on behind our emotions and behaviours. We need to look beyond the surface and find the source.
Emotions and behaviours don't come out of nowhere. They result naturally from our internal programming. For whatever emotions you feel and whatever behaviours you produce, your programming must be perfectly optimized to produce that result. If you are depressed, your mind has been programmed to produce depression. If anxiety is your constant companion, your mind has been programmed to produce anxiety. If you find yourself lacking confidence, or giving into to self-sabotage, it's because your mental software permits it. And if you live a life of joy and success, it's because your internal programming has been optimized to generate that result. Problems are learned, and if they can be learned, they can be unlearned. Change your programming and you change the result.
After the objective reality has finished being distorted by our previous references and our fundamental beliefs it has to contend with the ubiquitous mediatic barrage, most of which is taken at face value. What shreds of truth could maintain its integrity once it has been through all these distortions? No wonder that most of us are walking contradictions.
And here is why you want to know what they do for a living. A manager would be a left brain person (appeal to his/her logic and love of analysis). A leader would be right brain (appeal to his/her emotions and imagination). A producer - that would depend on the kind of work done. If the work done is verbal, logical, and analytical - that is left brain. If the work is intuitive, emotional, and creative - that is right brain. Can you be a combination? Yes, but usually one is more predominant that the other.
[How The Mind Works]
What exactly goes on in this stream of awareness? From moment to moment you receive vast amounts of information from the outside world through your senses. Your awareness jumps from point to point in your external experience, sorting for what is important to you as your minds engages in the process of interpreting and evaluating the incoming data. External information is filtered through beliefs, attitudes and memories and associations are activated. Emotions arise and generate responses; speech, actions and behavior.On the screen of your mind you flash images, snapshots and run movies. You hear sounds and voices and often narrate the film with your own voice. The pictures and sounds of your mind occur all in sequence, one after the other, which results in an ever changing flux of experience which changes from moment to moment.
It is a well-known fact that if we ask twenty persons to describe an incident that just happened, we'll get twenty different versions of the same incidence. The reason for that is that our reality is highly skewed by our internal bank of references.
That personal bank of references is composed of an amalgamate of all the experiences that we've had in the past. It's a composite of the deductions that we unconsciously reached following every new experience that we've had.Some of these deductions may be quite accurate while others might be so fanciful as to make the angels cry. Yet, it is from that bank of reference and all those past conclusions that we view our world and everything in it.
We've all heard about limited attention span, and in marketing that sometimes seems to be the norm for customers. What this means is that only part of your memory can be activated at any one time and it will be a single area located in the most easily activated part of the memory. This will also be the most familiar one, the one used most often. The more often it is used it becomes even more familiar. Think repetitive marketing campaign, top of the mind awareness, copy crafted to appeal to certain senses that becomes familiar to your customer over time. People need to be told about a product or service at least SEVEN times before they buy it/try it. Think repeat customers here.
Throughout our lives we have fought with our emotions and struggled to change habits and behaviours with little or no success. We have been attempting to change the symptom of some cause without getting to the source. Trying to change with willpower alone is like trying to weed a garden without getting at the roots and wondering why the weeds keep growing back. We wonder why change is so difficult, but it's not that change is difficult, it's that we've been going about it the wrong way. Trying to shovel the snow of your driveway with a rake isn't going to work very well, so why not trying something else? To change emotions and behaviours we need to step behind the scenes and peek into our internal experience to see what is going on behind our emotions and behaviours. We need to look beyond the surface and find the source.
Emotions and behaviours don't come out of nowhere. They result naturally from our internal programming. For whatever emotions you feel and whatever behaviours you produce, your programming must be perfectly optimized to produce that result. If you are depressed, your mind has been programmed to produce depression. If anxiety is your constant companion, your mind has been programmed to produce anxiety. If you find yourself lacking confidence, or giving into to self-sabotage, it's because your mental software permits it. And if you live a life of joy and success, it's because your internal programming has been optimized to generate that result. Problems are learned, and if they can be learned, they can be unlearned. Change your programming and you change the result.
After the objective reality has finished being distorted by our previous references and our fundamental beliefs it has to contend with the ubiquitous mediatic barrage, most of which is taken at face value. What shreds of truth could maintain its integrity once it has been through all these distortions? No wonder that most of us are walking contradictions.
And here is why you want to know what they do for a living. A manager would be a left brain person (appeal to his/her logic and love of analysis). A leader would be right brain (appeal to his/her emotions and imagination). A producer - that would depend on the kind of work done. If the work done is verbal, logical, and analytical - that is left brain. If the work is intuitive, emotional, and creative - that is right brain. Can you be a combination? Yes, but usually one is more predominant that the other.
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